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Size curves, returns, seasonal buying and the stock that never sells through.
Clothing has a returns problem no other category has to deal with at the same scale. People order two sizes intending to send one back, and every one of those returns costs you the outbound postage, the return postage, the handling and sometimes the item itself if it comes back marked. A twenty percent return rate does not reduce your revenue by twenty percent, it reduces your profit by a great deal more.
Then there is the size curve. You buy a run and the middle sizes sell out in three weeks while the ends sit there for a year. The sold out sizes feel like a success. The leftovers are where your money actually went, and they usually end up discounted to clear.
Buying happens seasons ahead. You are paying for autumn stock in spring, which means the cash goes out long before anything comes back. That gap is the reason clothing sellers who are profitable on paper still run out of money.
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