Business software for pet supplies

Pet products split cleanly into two businesses. Consumables like food and litter bring people back every few weeks, which is the most valuable pattern in retail. Durables like beds and carriers sell once and then not again for years. Treating them as one business hides the fact that one of them is the actual engine.

Weight is the enemy. A sack of food costs very little to buy and a lot to ship, and if you are competing with a supermarket on price the postage is where your margin goes. Knowing shipping as a share of revenue is more important here than in almost any other category.

The upside is loyalty. Pet owners find a product their animal tolerates and stay with it. Repeat purchase rate in this category should be high, and if yours is not, that is the most valuable thing you could find out.