Cashowa
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Pet supplies
Upload a bank statement and Cashowa sorts every line, works out what is actually making you money, and answers questions about your own numbers in plain English. Built for the way cats sellers really get paid.
Free plan, 10 credits a month, no card required.
Alex M.
hello@thornburycats.co
Your business at a glance.
Revenue (90d)
$16,615.00
Operating costs (90d)
$10,467.00
Net profit (90d)
$6,148.00
Monthly net
$1,826.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
The money side of cats sellers is rarely as tidy as the accounting software assumes. Pet products split cleanly into two businesses. Consumables like food and litter bring people back every few weeks, which is the most valuable pattern in retail. Durables like beds and carriers sell once and then not again for years. Treating them as one business hides the fact that one of them is the actual engine.
Weight is the enemy. A sack of food costs very little to buy and a lot to ship, and if you are competing with a supermarket on price the postage is where your margin goes. Knowing shipping as a share of revenue is more important here than in almost any other category.
The upside is loyalty. Pet owners find a product their animal tolerates and stay with it. Repeat purchase rate in this category should be high, and if yours is not, that is the most valuable thing you could find out.
Money in
$4,139.00
Money out
$1,521.00
Left over
$2,618.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in cats.
Courier cost as a share of revenue on those lines. If it is above your margin, you are paying for the privilege of selling them, and the answer is either a price rise or a smaller pack size.
Repeat purchase rate tells you whether the consumables side is working. In pet supplies a weak repeat rate is usually a stock availability problem rather than a product one.
Categorise them separately. Own brand usually carries a much better margin and worse repeat behaviour, and knowing the trade off shapes what you push.
Switch between monthly, quarterly and yearly to see the pattern.
Steadier than most categories because animals eat all year. There is a lift at Christmas for accessories and treats, and a summer lift for outdoor and travel products.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
Import your sales file and Cashowa works out profit per product, what is selling, and what has not moved in sixty days. Enter what each item costs you once and the margins stop being guesswork.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Premium cat, Compact cat will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Premium cat | 45 | $990.00 | $8.00 | 0 |
| Compact cat | 48 | $1,267.20 | $11.00 | 3 |
| Classic cat | 11 | $148.50 | $6.00 | 61 |
| Everyday cat | 6 | $686.34 | $41.00 | 79 |
| Mini cat | 21 | $1,559.25 | $25.00 | 29 |
Import an order export and Cashowa works these out on its own.
Net revenue
$18,420
after refunds
Gross profit
$7,905
after unit costs
Average order
$46.10
Repeat buyers
31.4%
of customers
Refund rate
4.2%
Lifetime value
$92.30
per customer
Built around how cats sell, not around a generic business.
What a loyal pet owner is actually worth over time.
Shipping cost against margin, per line.
The number that matters most in consumables.
Margin against loyalty, compared.
The single most important number in a consumables business.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other pet supplies categories Cashowa is built for.
See all pet suppliesBrowse other use cases
Cashowa also works for
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.