Cashowa
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Professional and business services
Upload a bank statement and Cashowa sorts every line, works out what is actually making you money, and answers questions about your own numbers in plain English. Built for the way marketing agencies really get paid.
Free plan, 10 credits a month, no card required.
Alex M.
hello@norwoodmarketingag.co
Your business at a glance.
Revenue (90d)
$13,006.00
Operating costs (90d)
$8,440.00
Net profit (90d)
$4,566.00
Monthly net
$1,236.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
Running a marketing agencie business means the money never behaves as neatly as the advice suggests. In professional services the cost of delivery is mostly your own time, which never shows up on a bank statement. That sounds like it makes the numbers easy. It actually makes them misleading, because a month where you did brilliant work and a month where you did almost nothing can look very similar in the bank if the invoices land at the same time.
The real problem is the gap between doing work and being paid for it. You finish in March, invoice at the end of March, agree thirty days, and see the money in May if the client is prompt. Two or three clients paying late at once is a cash flow problem even when the business is doing well on paper.
Costs are small but persistent. Software subscriptions in particular have a habit of multiplying quietly. Most people running a services business are surprised by their annual software total the first time they see it in one place.
Money in
$5,867.00
Money out
$1,162.00
Left over
$4,705.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in marketing agencies.
Categorise retainer income separately from project fees. Comparing them over a year usually settles an argument people have with themselves for years about which kind of work to chase.
Before adding someone, you need to know your real monthly cost base and how steady income has been. Cashowa gives you both from statements you already have, which is a better basis than optimism.
Cashowa charts money in by month. Line that up against when you did the work and the lag becomes obvious. Most people find it is longer than they thought, and that knowing the number changes how much buffer they keep.
Switch between monthly, quarterly and yearly to see the pattern.
August and late December are quiet almost everywhere in professional services. January and September are usually the strongest months for new work starting.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
If you hold stock or materials, Cashowa tracks what you have, what it cost and what is running low. Enter a count once and it counts down as things get used, so you are not retyping numbers every week.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Notebooks, Presentation folders will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Notebooks | 33 | $3,006.96 | $34.00 | 0 |
| Presentation folders | 54 | $4,186.08 | $34.00 | 0 |
| Laptops | 34 | $3,500.64 | $44.00 | 26 |
| Monitors | 24 | $2,150.40 | $40.00 | 66 |
| Printer paper | 60 | $5,616.00 | $40.00 | 80 |
Built around how marketing agencies work, not around a generic business.
Monthly charts show the lag between work and payment, and the seasonal dips that catch people out.
Especially useful in the first couple of years when everything runs through one account.
Type a question in plain language and get an answer with the transactions behind it, rather than building a pivot table.
Categorised records ready to hand over, instead of a statement nobody has looked at since January.
Two different businesses hiding in one bank account, and the split is worth seeing.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other professional and business services categories Cashowa is built for.
See all professional and business servicesBrowse other use cases
Cashowa also works for
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.