Cashowa
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Beauty and cosmetics products
Cashowa turns your bank statements into a clear picture of the business. Made for makeup sellers, and for the specific way money moves in this trade.
Free plan, 10 credits a month, no card required.
Alex M.
hello@oakfieldmakeupgood.co
Your business at a glance.
Revenue (90d)
$18,945.00
Operating costs (90d)
$11,615.00
Net profit (90d)
$7,330.00
Monthly net
$1,983.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
If you run a makeup seller business, you already know the numbers do not sit still. Beauty products are made or bought in batches, which means your cost per unit depends entirely on batch size. A small run costs far more per unit than a large one, and pricing set against one batch size stops being right the moment you change it. Plenty of small brands are selling at a loss without knowing, because they costed against a batch they no longer make.
Shelf life is real. Formulations expire, and stock that does not sell before its date is a total loss rather than something you can discount. That makes slow movers more expensive here than in categories where old stock is merely unfashionable.
The good news is repeat buying. People who like a moisturiser buy it again, which makes customer lifetime value the number that should drive your marketing spend rather than the value of a first order.
Money in
$6,151.00
Money out
$1,232.00
Left over
$4,919.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in makeup.
Cashowa calculates repeat purchase rate and lifetime value, which tells you what you can afford to spend acquiring someone who will reorder for years.
Compare unit cost at your current batch size against the price for a larger run, and set that against how fast the product actually sells. A cheaper unit cost is no good if half of it expires.
Repeat purchase rate and lifetime value from your own orders. In beauty the second and third purchase is where the money is, and it changes what you can spend on the first.
Switch between monthly, quarterly and yearly to see the pattern.
The fourth quarter is strong for gift sets and January is strong for skincare resolutions. Summer lifts sun and body care.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
Import your sales file and Cashowa works out profit per product, what is selling, and what has not moved in sixty days. Enter what each item costs you once and the margins stop being guesswork.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Starter makeup, Large makeup, Compact makeup will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Starter makeup | 17 | $405.45 | $9.00 | 0 |
| Large makeup | 29 | $1,315.44 | $21.00 | 1 |
| Premium makeup | 61 | $7,404.18 | $42.00 | 21 |
| Compact makeup | 42 | $4,139.10 | $45.00 | 13 |
| Classic makeup | 25 | $791.25 | $15.00 | 29 |
Import an order export and Cashowa works these out on its own.
Net revenue
$18,420
after refunds
Gross profit
$7,905
after unit costs
Average order
$46.10
Repeat buyers
31.4%
of customers
Refund rate
4.2%
Lifetime value
$92.30
per customer
Built around how makeup sell, not around a generic business.
Discounting beats writing off.
The numbers that should set your marketing budget.
Blended return on identified ad spend, which matters in a crowded category.
Safety assessments and testing shown as their own annual figure.
Unit cost against how fast it actually sells.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other beauty and cosmetics products categories Cashowa is built for.
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.