Cashowa
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Sports and outdoor equipment
Most outdoor recreation sellers find out how the year went in about April, from their accountant. Cashowa shows you as it happens, from the statements you already have.
Free plan, 10 credits a month, no card required.
Alex M.
hello@outdoorrecreationt.co
Your business at a glance.
Revenue (90d)
$20,231.00
Operating costs (90d)
$11,901.00
Net profit (90d)
$8,330.00
Monthly net
$2,199.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
If you run an outdoor recreation seller business, you already know the numbers do not sit still. Sport is brutally seasonal and the seasons are specific. Ski kit and paddleboards do not sell at the same time of year, and a business carrying both is really running two businesses with opposite calendars. That can be a strength, but only if you plan the cash around it.
Equipment is bulky and often expensive, so both shipping and stock investment run high. A rack of bikes represents a great deal of money that is not doing anything until someone buys, and the buying window may be three months long.
Buyers research heavily and compare on spec. That keeps margins under pressure and makes advertising costs meaningful, because you often pay for the click and lose the sale to someone twenty pounds cheaper.
Money in
$6,094.00
Money out
$1,648.00
Left over
$4,446.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in outdoor recreation.
Blended return on ad spend against revenue. In a comparison heavy category clicks are expensive and it is easy to pay for traffic that buys elsewhere.
The monthly chart shows exactly when each part of the range earns and when it does not. If your summer and winter lines have opposite calendars, seeing that plotted is what makes the buying plan work.
The sixty day view flags what is not moving. Acting on that before the season ends usually beats discounting harder after it does.
Switch between monthly, quarterly and yearly to see the pattern.
Extremely seasonal and the season depends on the sport. Water and cycling peak from spring to late summer, snow sports peak from autumn to midwinter, and fitness equipment peaks in January.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
Import your sales file and Cashowa works out profit per product, what is selling, and what has not moved in sixty days. Enter what each item costs you once and the margins stop being guesswork.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Starter outdoor recreation, Large outdoor recreation will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Starter outdoor recreation | 20 | $1,839.60 | $42.00 | 4 |
| Large outdoor recreation | 22 | $844.80 | $15.00 | 1 |
| Premium outdoor recreation | 15 | $1,358.40 | $32.00 | 76 |
| Compact outdoor recreation | 52 | $5,353.92 | $39.00 | 20 |
| Classic outdoor recreation | 19 | $1,299.60 | $30.00 | 48 |
Import an order export and Cashowa works these out on its own.
Net revenue
$18,420
after refunds
Gross profit
$7,905
after unit costs
Average order
$46.10
Repeat buyers
31.4%
of customers
Refund rate
4.2%
Lifetime value
$92.30
per customer
Built around how outdoor recreation sell, not around a generic business.
Bulky goods make postage a strategic cost rather than an afterthought.
Blended return on ad spend against real revenue.
Before the season ends and the value drops.
How long the peak has to last, in a number.
What actually sold, not what was expected to.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other sports and outdoor equipment categories Cashowa is built for.
See all sports and outdoor equipmentBrowse other use cases
Cashowa also works for
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.