Cashowa
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Business, industrial and trade supply
Cashowa reads your statements, categorises everything automatically and shows you the numbers that matter to name plates sellers. No spreadsheets, no manual tagging, no accounting degree needed.
Free plan, 10 credits a month, no card required.
Alex M.
hello@pembertonnameplate.co
Your business at a glance.
Revenue (90d)
$10,147.00
Operating costs (90d)
$5,762.00
Net profit (90d)
$4,385.00
Monthly net
$1,826.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
The money side of name plates sellers is rarely as tidy as the accounting software assumes. Selling to businesses is a different game from selling to consumers. Orders are larger, buyers are less price sensitive on small items and far more sensitive on availability, and once you are an approved supplier the relationship can run for years. Customer lifetime value in this category is often enormous compared to the first order.
The catch is payment terms. Trade buyers expect thirty days, sometimes sixty, and that means you are funding their operations while you wait. A growing trade business can run out of cash precisely because it is growing, which is the most counterintuitive failure in business.
Availability beats price for most trade buyers. Someone who needs a fitting today will pay more to have it today, which makes stock outs far more expensive than a slightly thin margin.
Money in
$5,346.00
Money out
$1,029.00
Left over
$4,317.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in name plates.
Trade buyers leave over availability more than over price. Enter stock and lead times on your fastest movers and never be the supplier who did not have it.
Cashowa charts money in against money out by month. When sales are growing and the bank balance is not, the gap is the credit you are extending, and having it visible is what makes it manageable.
Repeat purchase rate and customer lifetime value get calculated from your orders. In trade supply those numbers are usually much larger than in consumer selling, which changes what winning an account is worth.
Switch between monthly, quarterly and yearly to see the pattern.
Steadier than consumer retail, following the business calendar. Quiet over Christmas and in August, with budget driven spikes at financial year ends.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
Import your sales file and Cashowa works out profit per product, what is selling, and what has not moved in sixty days. Enter what each item costs you once and the margins stop being guesswork.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Premium name plate, Compact name plate will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Premium name plate | 52 | $3,644.16 | $24.00 | 5 |
| Compact name plate | 64 | $5,143.04 | $28.00 | 2 |
| Classic name plate | 28 | $837.20 | $13.00 | 14 |
| Everyday name plate | 53 | $2,921.36 | $26.00 | 38 |
| Mini name plate | 26 | $1,244.88 | $18.00 | 50 |
Import an order export and Cashowa works these out on its own.
Net revenue
$18,420
after refunds
Gross profit
$7,905
after unit costs
Average order
$46.10
Repeat buyers
31.4%
of customers
Refund rate
4.2%
Lifetime value
$92.30
per customer
Built around how name plates sell, not around a generic business.
Value against payment behaviour.
The thing trade buyers actually buy.
So you can see when growth is consuming cash rather than producing it.
Trade accounts are worth far more than a single order suggests.
Availability is the main thing trade buyers actually buy.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other business, industrial and trade supply categories Cashowa is built for.
See all business, industrial and trade supplyBrowse other use cases
Cashowa also works for
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.