Cashowa
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Baby and children's products
Upload a bank statement and Cashowa sorts every line, works out what is actually making you money, and answers questions about your own numbers in plain English. Built for the way baby gift sets sellers really get paid.
Free plan, 10 credits a month, no card required.
Alex M.
hello@willowbabygift.co
Your business at a glance.
Revenue (90d)
$16,592.00
Operating costs (90d)
$10,824.00
Net profit (90d)
$5,768.00
Monthly net
$1,923.00
Average of closed months
Cash flow
Money in and out, last 12 months
Top costs
Biggest expense categories, last 90 days
Top suppliers
Where the money went, last 90 days
The money side of baby gift sets sellers is rarely as tidy as the accounting software assumes. Baby and children's products carry a compliance burden that most categories do not. Testing, certification and documentation are real costs before you have sold a single unit, and they scale with how many lines you carry rather than how much you sell.
Children outgrow things, which is oddly good for business. Repeat purchase rates in this category are high because the customer keeps needing the next size up. That makes the value of a customer over time far more important than the value of a single order, and most sellers never calculate it.
Trust matters more here than anywhere else. Parents research, read reviews and check credentials before buying. That pushes marketing costs up and makes returns particularly damaging, because a bad experience does not just lose one order, it loses the next three sizes as well.
Money in
$5,892.00
Money out
$1,845.00
Left over
$4,047.00
Where the money went
Upload a statement and Cashowa does the sorting. Free to start, no card needed.
Three situations that come up constantly in baby gift sets.
Testing and certification get categorised together, so you can see what carrying a line actually costs before it earns anything.
If Cashowa can identify your advertising spend it works out a blended return against revenue, which matters in a category where winning trust is expensive.
Lifetime value against acquisition cost. In a category where the same parent buys the next size up for years, that ratio usually justifies spending far more than a first order would suggest.
Switch between monthly, quarterly and yearly to see the pattern.
Autumn and the fourth quarter are strongest, with a smaller lift in spring. Gift buying around births and birthdays spreads demand more evenly than in toys.
Upload twelve months and the pattern stops being something you half remember. You can switch between monthly, quarterly and yearly, which matters when income arrives in lumps and a single month tells you very little.
Import your sales file and Cashowa works out profit per product, what is selling, and what has not moved in sixty days. Enter what each item costs you once and the margins stop being guesswork.
Add a lead time and it warns you before something runs out, rather than after.
Reorder now
Mini baby gift set, Large baby gift set will run out before a new order arrives.
| Product | Sold | Revenue | Cost | Stock |
|---|---|---|---|---|
| Mini baby gift set | 58 | $4,046.08 | $32.00 | 4 |
| Deluxe baby gift set | 12 | $430.08 | $14.00 | 4 |
| Starter baby gift set | 14 | $1,066.24 | $32.00 | 39 |
| Large baby gift set | 52 | $3,082.56 | $24.00 | 15 |
| Premium baby gift set | 64 | $6,188.16 | $33.00 | 64 |
Import an order export and Cashowa works these out on its own.
Net revenue
$18,420
after refunds
Gross profit
$7,905
after unit costs
Average order
$46.10
Repeat buyers
31.4%
of customers
Refund rate
4.2%
Lifetime value
$92.30
per customer
Built around how baby gift sets sell, not around a generic business.
Testing and certification grouped so the cost of carrying a line is clear.
Returns hurt more here, so knowing the figure matters more.
Blended return on ad spend against real revenue.
The ratio that decides how much you can spend to win someone.
Whether basket size actually moved.
These get recognised and sorted on their own when they turn up on your statement. If something specific to your setup gets filed wrongly, you fix it once and it sticks.
Export a statement, upload it, and the categorising happens on its own.
The things worth knowing before you sign up.
Other baby and children's products categories Cashowa is built for.
See all baby and children's productsBrowse other use cases
Cashowa also works for
No bank login
You upload a statement. Cashowa never asks for your banking credentials.
No card to start
The free plan gives you credits every month without payment details.
CSV or PDF
Whatever your bank exports. No special format needed.
Your data stays yours
Stored against your account only, and you can delete it whenever.
Cashowa reads your statements and tells you straight. Free plan, no card required.